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A New Chapter: Evolving Beyond Education to Embrace Broader Business Horizons

Updated: Nov 19, 2023

By Will Guo, Co-founder and CEO of WillGuo Business Brokerage.

California International Teachers Association 2010
California International Teachers Association 2010

In 2010, the seeds of what would become a significant part of our identity were sown with the California International Teachers Association—a group dedicated to the noble cause of enhancing educational experiences. As facilitators of learning, we prided ourselves on providing operational solutions to learning centers, nurturing environments where knowledge could thrive.

Will Guo and Team Shanghai 2019
Will Guo and Team Shanghai 2019

Over the last 13 years, we've walked alongside small businesses within the education sector, supporting them with the tools and advice they needed to succeed. These experiences have been our foundation, our bedrock—and from them, we've drawn strength and insight.


WillGuo Provided Business Solutions To Schools 2016
WillGuo Provided Business Solutions To Schools 2016

2020 marked a turning point for us at WillGuo Association of Business Brokers. With humility and a deep sense of responsibility, we broadened our horizons. Our journey took a pivot from the focus on educational services to encompassing a wider spectrum of small businesses, aiding entrepreneurs across various industries in buying and selling ventures. This shift wasn't about pioneering; it was about growth, learning, and adapting to the changing needs of the business community we serve.


As we embrace this expanded scope, we do so with a deep appreciation for the past and an earnest anticipation for the future. It's a move that's neither about fanfare nor accolades—it's about genuine commitment to the businesses and individuals we have the honor of working with every day.


We step into this broader range with no pretense of grandeur but with the sincere hope of making a meaningful difference. Join us as we continue to learn, to help, and to connect—quietly contributing to the stories of success that each small business owner we partner with will tell.




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